Popchips removed their new ad campaign featuring Ashton Kutcher that went viral on Tuesday after several viewers complained that it was racist.
The online dating parody video for “World Wide Lovers,” which we posted yesterday, stirred up emotions and led to negative feedback from some viewers with accusations of Kutcher’s portrayal of “Raj,” a Bollywood producer with dark face makeup, as being racist.
Founder and CEO Keith Belling then had the video removed and issued a public apology on the Popchips website. The statement read:
“We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”
Clearly those thoughts didn’t cross my mind at all, but it’s not news that people are ultra sensitive these days. The issue was brought up on the “Hot Topics” segment of ABC’s The View this morning and the outspoken panel shared my views. They also asked the audience if anyone was offended by the ad, and even two Indian ladies that were present said they did not feel insulted.