Katy Perry is the new celebrity endorsement of Popchips! “I was hooked after my first bite! When I discover something good, I want to share it with everyone I know, so I tweeted about it,” said Katy at the company’s press release.
Apparently it was that tweet that led Popchips to reach out to Katy and the rest is history! Katy will also join Popchips ranks as both an investor and creative partner alongside Ashton Kutcher and Diddy.
In May, Kutcher debuted a Popchips ad, which ended up in controversy. He was dressed up as a brownfaced, Indian-accented Bollywood producer looking for love on a fictitious dating site. The ad was pulled following a public uproar over its racist overtones.
It’s safe to say that Popchips will make sure that Katy’s ads will be as controversy free as possible. We won’t be able to see the Popchips ads with Katy Perry until this fall.